Customer DNA

Consumer Insight – B2C / B2B customer and shopping habits
In Store behaviour – in-store habits
Customer Satisfaction – satisfaction of your B2C / B2B customers
Customer Segmentation – mapping customer segments
Customer Loyalty – B2C / B2B customer loyalty analysis
Customer Motivator – B2C / B2B customer benefits and motivations

Nowadays, customers want more than just benefits. They seek brands that care for them, solve their problems, make their lives easier, and make their dreams come true.

We can help you:

  • understand your customers
  • analyse factors that affect customer and shopping habits
  • identify brand purchase motivators and barriers
  • ascertain unmet customer needs
  • asses relevance of target groups
  • find new ways of getting to new customers
  • determine motivators that can increase customer satisfaction and loyalty