Brand DNA

Brand Positioning – determining the position of the brand
Brand Health – analysis of brand health
Brand and Portfolio Innovation – innovation of brand and product ranges
New Taste – testing new flavours
Brand Story – assessing brand communication
New Packaging – testing new packaging
Price Optimization – determining optimal price levels

Brand DNA is what makes the brand special, the soul of the brand.

We can help you:

find the unique value of the brand
cover your customers’ rational and emotional needs
make your customers identify with the brand
find opportunities in the market
determine your brand’s health in the context of the competition
launch new products and SKUs, minimize brand cannibalization