Brand DNA

Brand Positioning – determining the position of the brand
Brand Health – analysis of brand health
Brand and Portfolio Innovation – innovation of brand and product ranges
New Taste – testing new flavours
Brand Story – assessing brand communication
New Packaging – testing new packaging
Price Optimization – determining optimal price levels

Brand DNA is what makes the brand special, the soul of the brand.

We can help you:

  • find the unique value of the brand
  • cover your customers’ rational and emotional needs
  • make your customers identify with the brand
  • find opportunities in the market
  • determine your brand’s health in the context of the competition
  • launch new products and SKUs, minimize brand cannibalization